E-commerce & Site Reliability
| nmb@konfitech.com
If you’re an IT leader responsible for an e-commerce platform you are the one responsible for reliability and performance of the site. In the context of e-commerce, it is the foundational area the whole business depends on.
The performance and reliability of the page plays out on the four-layer onion of an e-commerce business.
- Site Reliability and performance.
You need to make sure that the site is up and running for clients to use it and purchases to go through. Without a site that is up and running and fast you’re bleeding turnover in marketing spend.
- On-site behaviour & analytics
If the site is down and not reliable it will impact the business overall metrics in terms of conversion analytics. Loosing conversion based on information loss.
- Upper marketing funnel metrics
Wasted ad spend will cause traffic to dry up if you are marketing a site and not getting any conversion.
- Business performance
Last layer of the onion ring, an unreliable site for e-commerce directly impacts the bottom line of the business.
The metrics that lie within these layers are vital for technology leaders in e-commerce to monitor for any anomalies, as site reliability might be the most important metric for them.
Within no. 1 lies the application specific metrics, monitoring the number of active sessions, and carts they are creating, alongside the specific conversion to sale metric which is orders made.
However, you also need to consider if malicious actors are trying to break the site. Monitoring log-in amounts, amount per user, and changes in behaviour. Changes in behaviour could be declined payments or changes in profiles.
For the system specific things, one needs to consider for site reliability in e-commerce (no. 2.) you need to look at uptime. Is the page up and getting traffic as expected. Considering sessions, and latency, with response times.
Once you get into layer 3 and 4 of the onion of site reliability for e-commerce the lines of what a technology leader needs to consider gets blurry. Here he will together with key stakeholders in the business own key metrics directly tied to bottom line and value generating activities. Such as order sent, and triggered, or marketing specific.
What we in Konfitech can do as a strategic sourcing partner is taking control of layer 1 & 2. For you this means that we pair you up with a managed services partner who can handle system specific things and less strategic initiatives. You as a leader of the e-commerce site can then save costs on personnel and time spent on non-strategic initiatives on the technology stack. Now you can focus on engaging with stakeholders and deliver on the points mentioned in layer 3 and 4, pairing up with business leaders and enabling them to execute leaner than ever.
Contact us for more information: https://www.konfitech.com/contact-us
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